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Loudoun County Style - a new Loudoun Business, Lifestyle Initiative and Launch Party!
Middleburg Fall Races 2014
Enduring, recognized and thoughtful style is that which showcases inner beauty in an attracting manner and package. In words, actions, imagery - food for emotion, for the soul. Style isn't skin-deep, fashion-centric or materialistic. Style is a quality of living, of loving; an outcome of a pursuit and life well-lived, shared and appreciated - now, and then. Style comes by the individual, by the act - or in the more abstract rendering of a diverse community, a culture, a movement, a universal theme. Style is real, healthy and expressive - in the moment, or of the times. Style isn't defined - it guides, represents, comforts. For ourselves, it's not who or what you are, but what you do, how and why. For things, it's why we love them, care for them - and how they impact us.

Loudoun County Style

Loudoun County Style is a new locally-owned and operated brand, connecting individuals and businesses to the community and conversation of excellence in style. People, products, businesses and events, from the "Wine Society" to the "Style Directory" and online shopping - all reflecting the most inspiring, unique and genuine style in and around Loudoun County, VA. It's an online media and information source, providing Loudoun County small business owners with a platform and community for creating and cultivating long-term relationships with an upscale customer base that is locally-targeted.

Read more about this new, Made in Loudoun local style brand and initiative - as well as the upcoming Launch Party - registration and sponsorship opportunities going fast!
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IT Due Diligence and Internet Checklist for Loudoun Startups
Thanks to the great staff and volunteers at the Loudoun County Department of Economic Development (DED) for highlighting this very important information, for startups and new businesses in Loudoun County VA, Northern Virginia, Washington DC or any other area of the country!

Here's the original "Internet Checklist for DC, Northern Virginia and Loudoun or Fairfax startups" (originally posted in 2010; updated for 2013!) - read on for the DED's summary blog...

Ten Tips for Start-Up Social Media Success

Posted on February 11, 2013 at 10:59 AM by Kona Gallagher

kme internet marketing for blog.jpg

By: Ted McLaughlan (Intro By: Susan VanEpps)

Entrepreneurs launching a new business today are wise to consider the options and opportunities provided by the world of social media. A 2012 Manta survey of 600 small business leaders showed 90 percent adopting an active role in social media, with 74 percent viewing it as important as in-person networking.

Among those leading the charge in Loudoun County is KME Internet Marketing co-founder Ted McLaughlan, who has 25 years’ experience in IT consulting. Here are just a few of Ted’s top suggestions for Internet marketing:

  1. Establish an interactive website, with a clear "About Us" page, which includes your local address, phone (seek a local number), directions, service hours and payment methods. Use new photos or even videos of your new business – preferably photos with great people in them! Be sure your website works well with mobile phones or tablets – it should be just as easy to conduct business with you on these devices, as with traditional computers and laptops.
  2. Note that designing your website and marketing or advertising your website are two related, but different activities. If you don’t have anyone on staff with these skills, get help!
  3. Establish an attractive, consistent business and personal profile in all major, relevant social communities, like LinkedIn, Facebook, Twitter and Pinterest.
  4. Spellcheck everything! For example, if you're in Loudoun County, don't spell it "Loudon"!

Read more at the Loudoun County DED blog site, and via their "Loudounpreneur" email newsletter!
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Dulles South Business Mixer - Trivision Studios Hosts Dulles, Reston Chambers
The recent 2012 Dulles & Reston Chamber of Commerce Global Mixer was an unprecedented success, hosted at TriVision Studios in Chantilly. Several hundred Dulles area business leaders and chamber members gathered at TriVision's beautiful, expansive multimedia recording and publishing studios, to sample international cuisine, share business information and build long-lasting relationships in the heart of the Loudoun-Fairfax Dulles regional business districts.

The TriVision Studios Team and Local Business Leaders

Find more pictures of this summer-ending local business event of the season, on TriVision's Facebook page!

The Dulles Regional Chamber of Commerce and the Greater Reston Chamber of Commerce include local and regional business members leading the growth and entrepreneurial spirit of the entire Dulles corridor, extending from the Dulles and Sterling areas of Eastern Loudoun County, to and through the Chantilly, Herndon, Reston and Great Falls areas of Western Fairfax. These Chambers essentially serve the business interests and provide collaborative relationship-building for the entire Dulles Corridor, coordinating economic development interests with the Loudoun County Chamber of Commerce to the West of Dulles Airport.

TriVision's partnership with these regional Business Chambers, local/state government agencies and other local businesses will soon include the "TriVision Seminar Series", launching to match DC-area business superstars with innovative thought leadership and entrepreneurs through educative, entertaining and multimedia-driven events.

TriVision Studios is a Washington DC regional global creative media production and marketing agency headquartered in Chantilly, VA, providing industry-leading multimedia production and marketing solutions to Washington DC area businesses, Federal and International Government clients - with an overseas international presence in Afghanistan as well. In their 12,000 square foot full service, custom built video production studio, TriVision creates music videos, commercials and chroma-key productions for clients ranging from Chevrolet and the Discovery Channel, to the Smithsonian National Gallery of Art and the White House. TriVision also hosts live entertainment and performances, recordings and events; such as this first-of-its-kind local Dulles area Chamber business collaboration and social mixer.

The Trivision Studios Live Event and Recording Facility Studios

TriVision Studios also delivers full service marketing and advertising capabilities from creative print and DVD production to Interactive, Internet Marketing, SEO and broadcast advertisement strategies. TriVision is an integrated member of the Washington DC and Northern Virginia digital publishing and marketing business community, collaborating with leading regional IT, digital marketing specialists and SEO/Adwords subject matter experts such as KME Internet Marketing and AML & Associates.

Local Business Leaders, including Ted McLaughlan (KME/TriVision Advisory Digital Marketing CTO)

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ESPN 980 Partnering For Redskins Football With Velocity 5 Sports Restaurant
ESPN 390 Partnering For Redskins Football With Velocity 5 Sports Restaurant
The Northern Virginia Summer Beer Festival - Brewfest - A Loudoun Tradition
Loudoun Fulcrum Marketing Group Trend Spotter- May 2012; SEO, Videos, Facebook
The Loudoun is for Business Badge - Thanks to 2011 Loudoun Businesses
Leesburg and Loudoun Startup Notes - When Does Development End and Selling Begin?
New Deck Railing Table Tray Accessory & Invention Made in Loudoun County USA
Northern Virginia Business Expo - Friday, 12-2-2011 in Chantilly - Fairfax, Loudoun Businesses
Scrooge, The Musical Comes to Lansdowne VA! Family Holiday Entertainment by the Pickwick Players
The Future of Loudoun County - Business, Economic Development, Commercial Real Estate - 10-25-2011
About the Blogger
Ted McLaughlan is a Loudoun County-based Information Technology professional, delivering Enterprise IT Consulting, Digital Interactive Media Strategy and Marketing services to Government and Commercial clients throughout the U.S., through KME Internet Marketing.

Ted lives with his wife Kelly and 4 children in South Riding, VA. For the past 14 years, Ted has actively promoted and supported Loudoun County and Northern Virginia regional businesses and associations on the Internet, leveraging SEO techniques, blogs and social media. Ted is currently an Appointed Advisory Commissioner to the Loudoun Economic Development Commission, helping the Loudoun business community collectively leverage new media assets and methods to support the County.
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