I broke some rules when I chose my company’s name. First of all, I knowingly used a name that already existed. On top of that, I’m using initials. I don’t care for two reasons; HRH Media is named after its founder, Hannah Rebekah Hager, and that founder also happens to have the initials of Her Royal Highness. I’ve been playing that card my entire life and I wasn’t about to stop because some other business also has that name.

Don’t follow my suit. When it comes to your customer, and the likelihood of them finding you in the virtual world, you need to remove as many roadblocks as possible on the route to your website.

Your business name = Your domain name

When you meet someone you’d like to do business with, the first thing either one of you do when you return to your computer is Google them. You might not have had a business card, they might not have remembered your name, but hopefully they will your company’s name, “I Write Good.” Chances are they’ll look you up on a search engine or type the URL directly into their browser. When http://www.IWriteGood.com doesn’t automatically show up — or worse, your competitor’s website does instead — its over. Your business name should equal you domain name. One more thing; be a .com. No one really trusts a .biz or a .net.