“I have my own website, why do I need to advertise on your newspaper’s website?”

In this day and technological age, this is still a common inquiry. I’ve been asked by the TCM advertising executives to create a fact sheet for potential advertisers that will include the basic reasons why simply having your own website isn’t enough.

Just as in days past proprietors believed they would attract business by placing signage on their storefront, some still believe hosting their own URL is the appropriate amount of advertising. It’s not. Why hope a potential client will find you via a search engine when you can spread the word to our hundreds of thousands of readers instead?

While the logistics of the fact sheet are worked out, I would like to attach the following press release from JK Moving and Storage, the no. 3 moving company in the country, who just launched a multimedia advertising campaign. In their own words: here.