“I have my own website, why do I need to advertise on your newspaper’s website?”
In this day and technological age, this is still a common inquiry. I’ve been asked by the TCM advertising executives to create a fact sheet for potential advertisers that will include the basic reasons why simply having your own website isn’t enough.
Just as in days past proprietors believed they would attract business by placing signage on their storefront, some still believe hosting their own URL is the appropriate amount of advertising. It’s not. Why hope a potential client will find you via a search engine when you can spread the word to our hundreds of thousands of readers instead?
While the logistics of the fact sheet are worked out, I would like to attach the following press release from JK Moving and Storage, the no. 3 moving company in the country, who just launched a multimedia advertising campaign. In their own words: here.
Governor Bob McDonnell is proposing to toll I-95 near the North Carolina border.
The Virginia Department of Transportation (VDOT) estimates I-95 serves 45% of Virginia’s population. Its briefing material describes I-95 as the “economic backbone of Virginia” and “connect(ing) Virginia to the world’s largest economy.”
VDOT estimates about 70% of travelers on this stretch will be from out-of-state. While requiring non-Virginians to pay more for using our highways is fair, at $4.00 per trip for those Virginians using this I-95 stretch the additional cost could exceed $1,000 per year.
Projected I-95 needs over the next 25 years total $12.1 billion; projected available revenues only $2.5 billion. At an estimated $35-$40 million per year in tolls (or $875 million to $1 billion over 25 years) the gap remains large.
Bowman Consulting announced today the formation of a strategic alliance with Bay Area–based JMH Weiss, resulting in the opening of an office in San Jose—Bowman’s 18th office. Founded in 1956, JMH Weiss is a leading land development consultant in San Jose and throughout the Bay Area.
“This continues our course of planned and deliberate national expansion, and our San Jose office will be a terrific platform from which to serve California as well as the entire West Coast,” said Gary Bowman, president of Northern Virginia–based Bowman Consulting. “We see this as a natural market for our infrastructure and renewable energy consulting services, and we look forward to being contributing members of the local community.”
The move is part of Bowman’s plan to position itself as a leading national design firm. Execution of this plan has resulted in an annual growth rate of over 20 percent and has propelled Bowman
to its status as a top 250 design firm, as ranked by Engineering News-Record.
“Both organizations share like cultures and values, making this a natural fit,” said Kevin Weiss, CEO of JMH Weiss. “By joining forces, we now possess a broad array of services and a depth of
resources that, along with our long-time presence in the community, enable us to provide an unmatched level of service to our clients.”
DJ Edwards has joined Bowman to serve as branch manager of its San Jose office. Edwards, a long-time member of the JMH Weiss team, has over 15 years of consulting, design and management experience throughout the Bay Area. Weiss and Eva Cabico, who most recently served as JMH Weiss’ COO, will continue their senior leadership roles, providing continuity and further enhancing Bowman’s ties to the area.