The company with the catchy commercial jingles and regional celebrity sports star spokespeople has opened a new headquarters in Loudoun.
Easterns Automotive group officially set up shop March 27 with an event featuring area business leaders, the Board of Supervisors and former and current members of the Washington Redskins.
The location, a 140,000-square-foot facility in Sterling that houses the company's corporate offices and a studio to shoot its famous commercials, is the main refurbishing and distribution center.
According to Easterns Automotive Group Founder Robert Bassam, Loudoun County is a major player in the automotive industry.
“It is a main corridor for a lot of the automotive business with ADESA Auto Auction being right on [Route] 606. Loudoun is also a central hub for intelligence as well and an easy place for people to relate to,” Bassam said. ”The airport is an area we buy cars and facilitate the fleet vehicles out of. So it is a main corridor for us that transporters find it easy to come to.”
The facility will also serve as home base to the company's http://www.DirectCarBuying.com
DirectCarBuying.com has been tabbed as the “dealership of the future.”
“We think that is the future of the car business. People now do their research online and we can answer those questions online,” Bassam said. “It provides an ease of purchasing their car under their comfort and acquiring all the information they need.”
In addition to the business positives of locating in Loudoun, a major reason for the move to the area is it's home to many of the company's employees.
“All of our employees live and work here and we are a former business owner here, so we are really coming back home to Loudoun County,” Bassam said. “This is home for us. There was no real competition when we were formerly in Prince William, Va. and Howard County, Md. We closed those facilities and transferred those jobs here to Loudoun County.”
At the event, Loudoun County Board of Supervisors Chairman Scott York (R-At Large), flanked by Vice-Chairman Shawn Williams (R-Broad Run) and Supervisor Janet Clarke (R-Blue Ridge) welcomed the company to Loudoun.
“I would like to formerly welcome the Easterns Automotive family to Loudoun,” York said. “I have been very impressed in learning a little bit about Robert and Eastern's history. Robert has built this company from virtually to more than $31 million in sales and I wish him nothing but future success here in Loudoun.”
Easterns Automotive Group – celebrating its 25th year – specializes in the working man's car with sales prices ranging from $10,000 to $20,000.
The opening of the new facility will boost Loudoun County's economy by bringing 100 jobs and a million dollar investment to the county.