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    ‘Epic’ wine and food event to arrive in Loudoun in late summer

    “It's not going to be your typical brewfest.”

    This was how Patrick Kaler, president of Visit Loudoun, described his organization's newest – and largest to date – undertaking: Epicurience – An Epic Wine & Culinary Experience.

    Planned for Labor Day weekend, Epicurience is being pitched as an upscale, end-of-summer soiree filled with drinks and bites. Briefing the Loudoun Board of Supervisors Wednesday, Kaler said the festival is going to be a “big, big event” for Northern Virginia.

    While Visit Loudoun is still finalizing the Epicurience website and the event's high-profile honorary co-chairs, the official national media partner has been solidified with SAVEUR magazine.

    Morven Park will be the “main tasting pavilion” for the four-day fete, but there will be additional offerings and activities all over the county, Kaler said. Visit Loudoun is anticipating an attendance of 10,000.

    "The vision and mission of Visit Loudoun includes the goal to elevate Loudoun to the status of becoming the premier East Coast wine region,” Kaler said Thursday. “A nationally recognized wine and culinary signature event would position and support Loudoun's efforts to deliver on that goal."

    The destination management organization and primary tourism marketing arm for the county, Visit Loudoun is engaging companies for corporate sponsorships of the event.

    And the name? Just what is “Epicurience?” Jackie Brown-Saunders, Visit Loudoun's director of media relations, said they arrived on that title by combining “epicurean” and “experience.”

    “In consideration of many culinary and wine focused terms, we wanted the name of the event to stand out among other wine and food festivals,” Brown-Saunders explained. “The term Epicurience is an authentic representation of the what our event will offer visitors, 'epicurean' enjoyment of food and drink, along with the travel motivating term 'experience' which illustrates involvement in or participation.”


    Contact the writer at .(JavaScript must be enabled to view this email address).

    Comments

    Actually, LC is saying come sample our fine products.  It will increase jobs, tax revenue and exposure to another fine Va. product, one that can compete with California.


    Great news for all vineyards in the area. This will be a great event and I am soooo looking forward to it. Let the haters hate, (see below) they are going to, ahem, whine no matter what happens.
    Mephisto- If you dont want your tax dollars supporting a bustling wine industry in our county, one that has sustained the agricultural industry here, then might I suggest you move somewhere that is more to your liking. Loudoun vineyards are only getting better.


    As if Rt 15 can handle the traffic of 10,000 + people, and on top of that another alcohol related venue.  What is wrong with LC - are they saying come to LC and drink and be merry and oh yeah drive its ok


    So happy to see my tax dollars supporting Virginia’s well-to-do and their hobby wineries.  Wish the wine was either better or sold at a price that better reflected the quality of the wine.

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    Loudoun Business Journal - Summer 2014

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