Downtown Leesburg Ferraiolo Fitness Personal Training Studio expanded its footprint with the opening of a second location in Lansdowne Town Center.
Run by owner and certified personal trainer Ralph Ferraiolo and his wife, Leann Micheals, the original location has operated on Edwards Ferry Road in Leesburg for the past six years, during which time it has set a high standard for personal training and been recognized town and countywide with a number of business awards, including Best Home Based Business.
“The new studio in Lansdowne Town Center is due to an overloaded schedule over the past five years. I was fully booked for all of those years,” Ferraiolo said. “I was looking for a venue to branch into for those five years and when this opportunity came up I grabbed it.”
The new space in Lansdowne is larger than the Leesburg space with a total of 1,000 square feet, 800 of which is strictly exercise space. The Downtown Leesburg studio only has 400 square feet of workout space.
“Since it is not a gym and instead a personal training studio, it is intentionally designed to be small and personal for my client base that for the most part doesn’t want to walk into a big gym,” Ferraiolo said. “We have the same type of equipment in Lansdowne we have in Leesburg and it is strictly hand weights and balance balls with no machines.”
Ferraiolo has a unique style for training his clients that has proved successful.
“Six years ago when I started this business, I went after a couples market and focus on husbands and wives together because prior to that when I trained them both I saw her go in a different direction from her husband and vice versa,” Ferraiolo said. “So, to make a stronger, more unified dynamic for my clients, I started encouraging the spouses to come in and that was incredibly successful to the point where about 80 percent of my Downtown Leesburg client base is couples.
“Not only did it get both the husband and wife in renewed shape, but it strengthened the marriage and made the experience even more enjoyable,” Ferraiolo said.
Since it opened a little more than a week ago, Ferraiolo has seen great results at the new location.
“I assumed Lansdowne would be successful after Leesburg was so successful for the past six years,” Ferraiolo said. “I have already got about 20 sessions a week booked for new clients, so we are off to a spectacular start.”
Michaels, a nurse practitioner, notes the studio’s formula has resulted in a loyal following of clients that are enjoying remarkable results in their health.
“Less apparent, but even more important, is the vastly improved blood work and blood pressure results during yearly physicals as well as overall improved health of our clients.” Michaels said.
“Fit people are active and healthy people. Active and healthy people are happy people. They turn 40, 50, 60 and even 70 with a smile because age has been relegated to a number and does not reflect how they look or feel. This is what Ferraiolo Fitness has done so well in Leesburg. We look forward to bring this same winning formula to Lansdowne,” Ferraiolo said.
|The Loudoun Times-Mirror
is an interactive, digital replica
of the printed newspaper.Open the e-edition now.