Students from Heritage, Loudoun County and Tuscarora high schools competed to see which school could generate the most student participation and safety belt usage. The safety campaign was a collaborative effort between the Leesburg Police Department and Virginia State Police.

After the campaign, there was a 14 percent improvement in students choosing to wear safety belts, bringing the overall compliance rate up to 77.4 percent. Before the week-long program, seat belt usage among the students was as low as 66 percent. More than 1,500 students participated in the program.