Mom’s Apple Pie: Standing room only
Editor’s note: This story was originally published on Thanksgiving eve in 2010.
While most businesses wait for their sales to spike on the day following Thanksgiving, Mom’s Apple Pie, the tiny, independently-owned shop on the edge of downtown Leesburg, couldn’t get people in the door fast enough Wednesday.
Standing outside in 40 degree weather accompanied with a stiff breeze, more than 30 people waited diligently out front of Mom’s on the eve of the year’s biggest meal.
Most patrons said they came for Mom’s fresh ingredients, while others wait it out in line every year to keep with tradition.
“I’ve been coming here the days before Thanksgiving for the past 10 years,” said Dianne Abetz, of Herndon.
“This is the best pie around. I don’t mind traveling the extra miles because basically, whatever kind of pie you get, everything they have is good.”
Avis Renshaw, who co-owns Mom’s with her husband, Steven Cox, said business normally rises before Thanksgiving, stemming from the fact that families want to cap their perfect meal with a fresh dessert.
“People have this Norman Rockwell idea for their perfect Thanksgiving table,” Renshaw said. “They want very specific pies to make that picture complete. And its our job to have those pies available.”
Renshaw said Mom’s is able to keep afloat amidst strong competition from places like Wegmans because Mom’s grows its ingredients locally and makes and processes its pies on sight.
“We bring each pie in hot. We’re the only people around who make pies for real and from scratch, you literally cannot get any fresher.”
With a dozen workers in the shop’s bakery, and a few more manning the cash registers, Renshaw said, Thanksgiving is not only a way to keep loyal customers coming back, but to gain new ones as well.
“People drive by here all the time and never stop. But everyone wants pie at Thanksgiving, so new people stop, and a lot of the time, those new people will keep coming back.”
If you find that your dessert pie didn’t turn out as you had hoped on Thanksgiving, Renshaw said that Mom’s will be open, business as usual.
“We are unofficially open on Thanksgiving day,” she said. “We don’t advertise that we are open, but people always just show up. If they’re here, we’re here.”
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