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    WRAP to offer free cab rides to would-be drunk drivers on New Year’s Eve

    A local nonprofit will be offering free cab rides to would-be drunk drivers throughout the Washington metropolitan area this New Year’s Eve.

    The nonprofit Washington Regional Alcohol Program (WRAP), the annual Holiday SoberRide program will be in full swing on New Year’s Eve beginning at 10 p.m. and operating until 6 a.m. on Jan. 1 as a way to keep local roads safe from impaired drivers during this traditionally high-risk, holiday period.

    During these eight hours Washington-metropolitan area residents celebrating with alcohol may call the toll-free SoberRide phone number 1–800–200–TAXI and be afforded a no-cost (up to $ 30 fare), safe way home. (AT&T wireless users can dial #WRAP for the same service.)

    “Last New Year’s Eve, nearly 400 Greater Washington residents did the right thing and availed themselves of this lifesaving service rather than possibly driving home impaired,” said Kurt Gregory Erickson, WRAP’s president in a prepared statement. “For SoberRide’s hours of operation during just last New Year’s Eve, such ridership translated into the removal of a would-be drunk driver from our shared roadways every 72-seconds.”

    SoberRide is offered in D.C.; throughout the Maryland counties of Montgomery and Prince George’s; and throughout the Northern Virginia counties of Arlington, Fairfax, (eastern) Loudoun and Prince William. In these areas, local taxicab companies will be providing this no-cost service to residents age 21 and older who otherwise may have attempted to drive home after drinking.

    Since 1993, WRAP’s SoberRide program has provided 55,851 free cab rides home to would-be drunk drivers in the Greater Washington area.

    Sponsors of the 2012 Holiday SoberRide campaign include: Anheuser-Busch, AT&T, Diageo, GEICO, Giant, MillersCoors, Red Top Cab, Restaurant Association Metropolitan Washington, Volkswagen Group of America and the Washington Area New Automobile Dealers Association.

    Participating taxicab companies include: Alexandria Yellow Cab; Barwood; Fairfax Yellow Cab; Loudoun Yellow Cab; Manassas Cab Company; Red Top Cab; Silver Cab of Prince George’s County; Yellow Cab of D.C.; and Yellow Cab of Prince William County.

    Founded in 1982, the nonprofit WRAP is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area.

    Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths consistently lower than the national average.

     

     

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    Loudoun Business Journal - Summer 2014

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