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Anytime Fitness brings personal touch to fitness

Anytime Fitness is set to open in mid-July led by owner Lori Parsons. Photo Courtesy/Lori Parsons
Anytime Fitness may have an internationally recognized brand name with thousands of franchises around the world, but owner Lori Parsons of Purcellville is planning her location with a local, community and personal approach to fitness.

Parsons said she has always had an entrepreneurial bug, having worked in digital marketing and communications and previously owned two businesses.
Most recently, she worked on projects with the National Institutes of Health, focusing on healthy living, which sparked her personal passion for exercise and fitness.

Parsons began researching the idea of opening a fitness center. Anytime Fitness had a “stellar reputation,” says Parsons, and was ranked as one of the top five franchises, so she decided this would be a good match for her next business.

She signed the franchise papers in November and began looking for space in Purcellville, finally finding the right place at the Shops at Main and Maple.
Construction for the fitness center is now just completing and will open in mid-July. They are currently selling pre-sale memberships, with different packages available each week.

“We have had a great response from the town and everyone has been very helpful,” Parsons said.

“I couldn’t be happier with the way things are going.”

The 5,000-square-foot facility will offer 24-hour fitness services, including state-of-the-art cardio equipment, personal training and free weights. There will be live instructor-led classes, with certified personal trainers.

“Many people have special health concerns, and I want to make sure the instructors are qualified to handle all concerns and people can train safely in the gym,” Parsons said.

Unique to Anytime Fitness, in addition to live classes, they offer a computer kiosk outside the classroom where people can select from professional, prerecorded videos of classes ranging from kickboxing to Pilates.

“You can select a class level and work out at your convenience, not around a class schedule. We are super excited to be able to offer that,” Parsons said.
Parsons has hired Becky Makarita, who previously worked at Worldgate in Herndon, to lead the personal training services.

“She is great at working with all ages and has a specialty in helping people with hip and spine issues,” Parsons said.

Anytime Fitness Purcellville will also be partnering with a registered dietician to offer packages with a nutrition component, because according to Parsons, “You can’t out train what you put in your mouth.”

“We plan to offer a model for whole life healthy living with support, community, nutrition and strength training, including Anytime’s online fitness and nutrition tracker, which is free to all members,” Parsons said.

Parsons said she's lived in Purcellville for 10 years and has two children who attend local schools. She emphasized community involvement as a priority for her new business.

“It is important for us to be involved and engaged with the community, including youth leagues, PTO fundraisers and more. We are 100 percent committed to staying involved and giving back,” Parsons said.

For more information on healthy living tips, news and gym progress visit http://www.facebook.com/anytimefitnesspurcellvilleva. Anytime Fitness is at 120 N. Maple St., Purcellville.


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