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New food truck, Cured, cures epicurious appetites in Loudoun

Cured opened its doors to customers June 28. Facebook/Cured
Two former chefs at the Wine Kitchen in Leesburg have launched Cured, a new food truck which is already out and about in Loudoun and receiving rave reviews from customers.

Cured’s owners, Tarek Kipry of Purcellville and Jeremy Thrasher of Aldie, said they had a long-standing joke they wanted to one day start a food truck business.They began to take their joke seriously when the movie “Chef” came out last year. The film is about a professional chef who quits his job in a popular Los Angeles restaurant and decides to open a food truck in his hometown of Miami.

The plot inspired Kipry and Thrasher to take the next step.

Funding the business entirely on their own, they found a truck to fit their needs for sale on a repossession site. The only problem was that it was buried under seven feet of snow in Massachusetts, so they had to wait for spring to go dig it out.

“It was a big risk, but it ended up working out,” Kipry said.

Once the truck made it to Virginia, Kipry and Thrasher left the Wine Kitchen April 1 and spent the next few months designing the truck and retrofitting it with the equipment they would need.

Cured opened for business June 28, and since then business has been booming.

They have traveled to festivals, vineyards, breweries, farmers markets and private parties. Starting this week, they will have regular hours at Gilbert’s Corner, Tuesday through Friday from 4 to 7 p.m. They will also be at the Purcellville Community Market at LoCo Joe’s every Saturday from 9 a.m. to 1 p.m..; Old Ox Brewery in Ashburn Aug. 12, 21, 27; Old 690 Brewery in Purcellville the third Saturday and Sunday of every month; and Adroit Theory Brewing in Purcellville. Cured’s updated schedule can be found on their Facebook page.

Their menu concept is to use locally sourced foods that are inventive. They are the only food truck to participate in Loudoun’s Farm to Fork event, with 70 percent of their menu locally sourced.

Using what they learned from working at the Wine Kitchen, Kipry and Thrasher visit local farms to use the resources that are in-season and fresh. Cured's menu changes daily according to what is available.

Recent menu items at the Purcellville market included Johnny Cakes with sofrito and roasted corn; The Homesteader, which is ham and eggs, pepper jack and havarti cheese on a potato roll; also, seared peaches from Great Country Farms with blue cheese, local greens and crispy ham; and Cured's mac and cheese with havarti, smoked Gouda and hominy bits.

“We like to have one or two things on the menu that people might not normally try,” Kipry said.


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