Visit Loudoun on Wednesday announced that Beth Erickson will be the new CEO of the destination management organization.
Erickson had been acting as the interim president and CEO since January when Patrick Kaler left for a position with Visit Buffalo Niagara- representing Erie County, N.Y.
“A longtime resident of Loudoun County, Beth brings not only her expertise but her passion and commitment to the vision of Visit Loudoun,” Visit Loudoun Board of Directors Chair Jackie Gosses said in a prepared statement. “The Board of Directors unanimously approved her appointment after an extensive vetting process. We are thrilled that Beth will be joining our team.”
A resident of Loudoun County since 1986, Erickson has an extensive background in marketing, strategic planning and partnership development as well as working in the nonprofit sector. Prior to joining Visit Loudoun, Erickson served as vice president of The Journey Through Hallowed Ground Partnership, leading tourism efforts for the multi-state national heritage area. In July 2009, Erickson also was elected to join Visit Loudoun’s Board of Directors, serving as its chairman last year.
“It has been my pleasure to work with the incredible staff at Visit Loudoun, its board of directors and stakeholders over the past five months,” Erickson said in a prepared statement. “I’m honored to serve as President and CEO for Visit Loudoun as we continue to develop and implement programs that will increase revenue and taxes for the county as well as support the 16,000 tourism-related jobs that depend on our combined efforts.”
Visit Loudoun hired the executive recruitment agency SearchWide to conduct a comprehensive, nationwide search for the organization’s next president and CEO. A search committee comprised of seven members of Visit Loudoun’s Board of Directors, with representation of all Loudoun’s market segments was also established to conduct interviews and review candidates.
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