County leaders and Redskins discuss $2 million marketing investment
Before the discussion started Buddy Rizer, director of Economic Development, first wanted to make clear that the Redskins Marketing agreement with Loudoun was part of a much larger package with the Virginia State Lottery, giving $6 million and the Commonwealth of Virginia giving $4 million for the expansion of the Redskins Headquarters and training facility.
Supervisor Matt Letourneau (R-Dulles) reiterated the point, saying, "The genesis of the marketing agreement between the Board of Supervisors and the Redskins was really a retention project."
Mitch Gershman, the marketing director for the Redskins, mentioned that upgrading the facilities is necessary in the recruitment of star free-agents and a commitment from the county and the commonwealth has made for a good partnership.
Rizer explained that according to the Virginia Economic Development Partnership the estimated impact of the facility halfway through the contract is about $10 million locally and $31 million statewide. He also said that the Redskins have been an important part of bringing new businesses into Loudoun.
Scott Shepherd, vice president of sales, marketing and strategic alliances for the Redskins, furthered Rizer's point by speaking about the benefits of the partnership between the Redskins and the county, including on-air mentions during broadcasts of the Redskins Nation television program, mentions in e-mails, tickets to games and charitable appearances, among other services.
"According to a report commissioned by the Virginia Economic Development Partnership (VEDP), the operations of Redskins Park in Ashburn have created an annual statewide economic impact of $31.2 million, and have generated $2.2 million in state and local tax revenues," the EDC information stated.
Shepherd also mentioned a possible future expansion of Redskins Park, which would include a Sports Medicine Center of Excellence, a Washington Redskins Hall of Fame and other mixed-use commercial space.
Money for the agreement comes from the Transient Occupancy Tax, which is a tax on hotel stays in the county.
Funds from the TOT also fund the operations of Visit Loudoun, the organization responsible for marketing and studying the county's tourism industry.
During the proceedings, the Washington Redskins also announced that they would be opening a Redskins Bar and Grill at One Loudoun.
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