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Famous Toastery opens in Ashburn

When Angela and Scott Goodman moved to Ashburn two years ago for a corporate job, they looked high and low for the perfect breakfast place. They were big fans of Famous Toastery – previously known as Toast – in Charlotte, N.C., and wanted to find something similar in Ashburn.

After trying many different restaurants, they realized there was nothing like Famous Toastery in Loudoun County, so they began investigating how to open a franchise.

Last week, the first Famous Toastery franchise in Virginia opened at 43780 Central Station Drive in Ashburn's Loudoun Station.

Famous Toastery began in 2005 in Huntersville, N.C., and is co-founded by best friends Brian Burchill and Robert Maynard. The “better breakfast” concept quickly grew to three locations, and now there are 15 in Florida, North Carolina, South Carolina and Virginia.

In Ashburn, the 3,900-square-foot restaurant has 120 seats and there are plans to add outdoor patio space next spring.

So far, they have hired 40 employees who will serve breakfast and lunch every day from 7 a.m. to 3 p.m., except Thanksgiving and Christmas days.

“We do everything from scratch daily and all of the plates are made to order,” said Angela Goodman.

The menu is extensive, and each of the items is available all day. Popular meals include baked french toast, lobster rolls, avocado omelets, black bean burger wraps, left coast BLT with blue cheese and avocado and a long list of special menu items daily.

Goodman said her favorite is the coconut pancakes.

“Often people will add chocolate chips and walnuts to them so it tastes like an Almond Joy,” she said.

Famous Toastery prides itself on excellent service, Goodman said.

“Our motto is every server is your server,” she said. “The team will handle all the guest functions of the restaurant to provide our guests with quick and reliable service.”

Famous Toastery's CEO and co-founder Robert Maynard said he has “big plans” for Loudoun and plans to open four more in the next four years.

“It is not really competitive yet in this sector and we offer what you don't see at major chains. We have food to appeal to all types of people, including many healthy options and gluten free. It is a nice balance,” Maynard said.

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