|From left to right: Kiara Garland (stylist), Tricia Ambrose of South Riding, Becca Sien (stylist), Jen Paskey of Ashburn, Dana Larkin (stylist) and Deedee Daube of North Carolina. Times-Mirror/Karen Graham|
As a former fashion designer in New York, Samira Atash has learned a few beauty secrets. One of them was finding a good blow-dry bar, a concept which has popped up everywhere in New York City over the past few years.
When her family moved to Loudoun County, she began investigating where to go for a similar experience and found Northern Virginia women had to go into D.C. for a blow-dry and style.
Atash came up with a business plan and created FLOW blow-dry and Beauty Bar in Reston, which opened in January 2013.
As the first blow-dry bar and one-stop beauty shop in Northern Virginia, FLOW has received many business awards and a great deal of praise in a short time.
With her success in Reston, Atash decided to expand and launch another FLOW closer to her home, in One Loudoun. FLOW opened June 11.
“I know a good blow out when I see one and Loudoun County women are very stylish, but may not want to drive to D.C. or Reston, so I thought Loudoun would be a great place to open our second location,” Atash said.
Atash, who has a daughter and is expecting twin boys in a few weeks, said her husband has been supportive with her business projects.She said the One Loudoun FLOW will offer more services than in her Reston shop.
“We have been very busy so far. One of the client favorites so far is the star treatment, which is a blow out while getting a manicure at the same time,” Atash said.
FLOW’s services include more than just a blow-dry. It offers hair styling, make up and lashes, waxing and threading, manicures and pedicures and express facials.
Looking ahead, Atash is planning to open a third FLOW location in Chantilly later this year.
“It is very exciting to see the response and see it in motion. It is a wonderful feeling to help make women look and feel good,” Atash said.
FLOW Blow Dry & Beauty Bar at One Loudoun is at 44719 Brimfield Drive, Ashburn. 703-858-2900.