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Hockey equipment provider set to open storefront in Sterling

Hockey Giant, a web-based hockey equipment supplier, will be opening a store in Sterling’s Town Center Plaza. Courtesy photo/HockeyGiant
With two local rinks within 15 minutes of their new site, a popular web-based hockey equipment retailer will be opening a new store in Sterling's Town Center Plaza.

Hockey Giant, a subsidiary of Sports Giant LLC, has announced it will open a 10,000-square-foot superstore in the location that used to house Party World.

Sports Giant LLC is a family owned hockey company based in Carlsbad, Calif. with stores in four other states, primarily Minnesota, New Jersey, San Jose, Calif. and Anaheim, Calif.

Alan Martinson, retail director for Sports Giant, noted the Washington, D.C. area has been a potential site for a store for more than a year.

“We have been looking at Sterling for 18 months, as well as other areas like Rockville or Beltsville in Maryland and Manassas, Va.,” Martinson said. “We thought about opening a store in Gaithersburg, but felt it would be in our best interests to open across the river and we found a suitable site in Sterling.

“All of our demographics and all of our pointers have always pointed to that triangle of cities in Sterling, Herndon, Fairfax and Reston, because it has solid hockey enthusiasts that live out there that play and love to watch hockey,” Martinson said.

Hockey Giant isn't the first major hockey web distributor to open a store in the D.C. metro area.

Last year Total Hockey, another web-based hockey supplier, opened a store in Rockville, Md.

Assistant Manager Josh Schjolin feels the stores coming to the area are a result of the game growing due to the recent success of the Washington Capitals.

“It seems like the area around here took a hit and when the Caps started to do well the interest really spiked,” Schjolin said. “The progression of the Capitals really ignited this area and market for hockey and it is really good for the game.”

Martinson said there has always been a void for hockey retail with plenty of interest in this area. This area alone produces youth organizations, high school teams, college club teams, adult league teams as well as junior teams.

“The manufacturers that sell to people out there and people that live there, say there has always been a void of someone that does it the way we do it, which is all the high-end stuff, mid-level stuff and low-end stuff all available in one place,” Martinson said. “We really looked at how many people were skating and I think the convenience to the Beltway will be a major boost to business.”

The Hockey Giant Superstore will contain everything a hockey player will need to play including equipment, all skate sharpening and repair technologies, team apparel and jerseys.

The store in Sterling will also sell lacrosse gear.

According to Martinson, the lacrosse gear is a new concept currently being implemented in many of their stores. The lacrosse section will take up about 1,000 square feet of space in the store for Brine and Warrior lacrosse gear.

Martinson feels this area has a strong base of hockey growth that has established itself over time.

“Hockey is really growing in this area and we don't go anywhere unless there is a solid rink presence and we view that as part of our dynamic for choosing a store location,” Martinson said. “It seems like hockey is growing about 2 to 5 percent playership from what our radar has shown in general.

"Hockey Giant is very excited to be joining the Beltway community of hockey and lacrosse players here in the Greater D.C. Area. We're thrilled to be opening our doors to players, coaches, parents and fans everywhere from Sterling to Fairfax, D.C., Baltimore and surrounding regions." Martinson said.


Total Hockey will be opening its second DC area location this summer as well - also in Sterling, VA.  http://dc.totalhockey.com

According to the press release on the Hockey Giant website, it opens in April.

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