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    J. Macaron brings a taste of France to Ashburn

    For Jessica Aviles, making macarons is a love affair on many levels. She enjoys the taste, the endless options for flavors and colors, and even the precise process involved with making them.

    Macarons – the delicate French cookies filled with buttercream or ganache – are made with egg whites, two types of sugar and almond flour. They are light and elegant and have been quickly rising in popularity over the past few years, giving cupcakes a little competition.

    When Aviles recently moved to Ashburn from Long Island, N.Y., she started making macarons as a hobby. Her friends and family helped her realize they were good enough to sell, so she set up a website, began spreading the word, and her company J.Macaron was born.

    It is not easy to make macarons. Aviles explains how making them is a two-day process, which requires precision and specific chemical reactions and formulas. “Everything has to be just right,” Aviles said.

    Thanks to social media sites on Facebook, such as Real Housewives of Northern Virginia and Loudoun County, Aviles said sales have “taken off.”

    She is planning to sell her macarons in a Leesburg coffee shop and hopes to one day open her own store front or food truck.

    For now, customers can buy the macarons online, which Aviles will deliver to homes within Loudoun County.

    Aviles has a day job as an administrative assistant for a local family-owned tile and grout company. She said she is “busy but I love it,” and is looking forward to what the future holds with her new business.

    For the month of July, Aviles has created an assorted box of red, white and blue macarons, which are strawberry, blueberry and vanilla flavored, for $20 a dozen.

    Aviles is open to customers’ suggestions for flavors, but some ideas that she recommends include hazelnut, green tea, key lime, pina colada and s’mores.

    For more information, follow J.Macaron on Facebook, or visit her website at http://www.jmacaron.squarespace.com to place an order.


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    Loudoun Business Journal - Summer 2014

    Loudoun Business Journal - Spring 2014