Lansdowne Resort embarking on major renovations, playing off wine country growth
The renovation will begin with upgrading Lansdowne's 296 rooms.
The resort, owned by LaSalle and managed by Destination Hotels, plans on competing for larger clients for high-end meetings, as well as tourists. "Lansdowne is proud to be at the gateway to Virginia wine country, and we would like to maximize that draw," said Skip James, director of sales.
Lansdowne Resort, which turns 25 this year, was last renovated in 2009.
Among the refurbishments planned are wine cask nightstands and glasses made of recycled wine bottles. Bar carts will serve as mini bars.
According to James, the entire resort is undergoing a change in character, including the restaurants. Lansdowne also hopes to pull from a larger geographic area for its guests.
“The renovation will enable us to attract more national accounts,” James said. “This resort historically has gotten most of its business from its backyard, so this allows us to attract higher paying accounts from the northeast and along the East Coast.”
The resort plans a targeted marketing campaign to would-be leisure travelers in the mid-west and upper central U.S. households. More sales staff is being added in anticipation of a new tourist segment to serve .
The four-star hotel offers 14 suites among its 296 rooms, a golf course and sits on a bluff along the Potomac River. It has five pools, a water slide, golf course and four restaurants. The hotel identifies itself as family and pet friendly. Current online rates begin at $109. All refurbishments should be completed by March, according to James.
The resort has hired Monogram by BBGM for the renovation. The firm has designed high-end properties such as the Shangri-La Hotel at Palace Road in Bangalore, India and the AAA Five Diamond Fairmont Scottsdale Princess in Scottsdale, Ariz.
The cost of the renovation was not disclosed.
Correction: This story has been corrected to show that LaSalle owns Lansdowne Resort and Destination Hotels manages the resort.
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