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Loudoun native launches ‘street fashion’ brand

A model dons Loudoun native Sina Shahcheraghi’s fashion label 95 to Infinity. Courtesy Photo/95 to Infinity
One would expect a budding fashion brand to come from a place like New York or Los Angeles. However, a Loudoun County native has launched and is expanding his own street fashion brand.

Sina Shahcheraghi, a former resident of Leesburg and student at James Madison University, launched his brand 95 to Infinity in 2014. While Sina started out selling shirts to friends from the back of his car, the brand now has its own website.

95 to Infinity was inspired by East Coast street fashion, mainly from Washington D.C.

“With Interstate-95 running along the entire east coast, it passes through every state from Canada to Florida with its home base of D.C. right in the middle, gathering a taste of each city's culture as it passes through every state,” Shahcheraghi said.

Looking to expand, Shahcheraghi wants to start selling to boutiques along the East Coast.

“A lot of street wear is on the West Coast and there’s nothing in D.C.,” Shahcheraghi said. “There’s a big pop-culture thing in D.C. with foodies and music event, but there’s nothing with strictly fashion. I want people to like fashion and for there to be fashion shows like there is in New York and L.A.”

Being one of the businesses given an incubator grant of $4,000, Shahcheraghi plans to spend the summer working on his brand's expansion. He’s going to focus on social media and guerrilla marketing, as well as refining his designs. Come October, he’s hoping to have clothing geared specifically toward women rather than only agendered clothing.

Shahcheraghi said he’s been inspired by brands such as Supreme and Crooks and Castles, which he grew up wearing. He also takes pictures of what he sees on the streets of New York and L.A. This influence is clearly seen in his designs.

His shirts sport the brand's logo and “beast coast” on snarling lips. Shahcheraghi wants people to “Feel free to express yourself, just do your thing and have fun with it.”

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