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    Orvis to open this fall in Village at Leesburg

    Times-Mirror Staff Photos/Beverly Denny Orvis, an outdoor sporting goods store, is scheduled to open in the Village at Leesburg shopping center in the fall.
    While most men in Loudoun County were not excited about the opening of ULTA Beauty in the Village at Leesburg earlier this year, officials from the mixed-use development have announced they will be opening a store catered to men's tastes in fall 2013.

    Orvis, a fishing specialty and outdoor retailer, will be the first outdoor sporting goods store to locate in Leesburg.

    “We have had small independent sporting good stores before here in Leesburg and of course we have Play It Again Sports, which is a consignment type of store, but nothing on this scale before,” Leesburg's Director of Economic Development Marantha Edwards said.

    The store will be a standalone structure at the corner of River Creek Parkway and Crosstrail Boulevard. Construction is ongoing for the building.

    The standalone store will occupy 6,022 square feet in the 1.2 million- square-foot mixed-use Village at Leesburg.

    Originally founded by Charles Orvis in Manchester, Vt. in 1856, Orvis is the oldest mail order outfitter in the United States, according to its website.

    The company, now privately owned by the Perkins family, which purchased it in 1965, did more than $340 million in sales in 2012.

    In addition to specializing in fly fishing, Orvis provides an avenue for a distinctive country lifestyle by offering a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage and travel accessories, dog beds and other pet items, as well as fine shotguns, gear and technical apparel for wing-shooting and sporting clays.

    With Orvis moving in, the Village at Leesburg continues its recent boon in tenants leasing space in the mixed-use development.

    Tenants like ULTA, BurgerFi, Art Station and Cupcakes Actually have all opened storefronts at the development in the last year.

    “We are at a great ratio of both established businesses as well as local businesses. Our balance is meeting the demographic of Leesburg and Loudoun County,” Mara Bauserman, marketing coordinator for Village of Leesburg said.

    In 2012, Leesburg's Economic Development Commission did a study highlighting the major retail opportunities available in the town''s limits.

    Based on the data presented, sporting goods had a demand in 2011 of more than $12.4 million in expenditures. The supply in Leesburg last year only reached $10.5 million in retail sales.

    Those two numbers mean that Leesburg consumers traveled to meet their sporting goods needs and those numbers are just within a 10-minute drive time.

    As a result of the study, it was found that the sporting goods category provided the most opportunity for a successful business in the town.

    “Our retail study reflects that sporting goods is a real opportunity based on the retail gap analysis from last year. It shows that we are still weak in sporting goods,” Edwards said. “I think it is a growing opportunity given as retail follows rooftops trend.”


    Really excited for this addition to the county.

    Good for Orvis, good for Leesburg and Loudoun County. We need more development like this, as opposed to lowest-common-denominator retailers like Eastern Motors, which also recently announced entrance to the county. Orvis equipment isn’t cheap, but boy is their quality good. I’m looking forward to hitting Orvis and then hitting the Upper Potomac.

    Should be interesting to see how parking works out there.

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