Virginia is for travelers it seems. State tourism revenue increased by almost $1 billion last year, up 4 percent from 2011, setting a new state record.
And Loudoun County was the third largest county in Virginia in terms of tourism revenue growth last year, making more than $1.6 billion in 2012.
Statewide, a rebounding economy and focus on new areas of growth like film and the adult beverage industry have provided fresh streams of tourism revenue to the state.
Also "the restaurant industry continues to boom," said Caroline Gibson, director of corporate communications at the Virginia Tourism Corp., something she attributes to a growth in agritourism and a renewed interest in farm to table and local food and beverage initiatives.
The nostalgia movement has also gained traction in Virginia. "Old School" is a Virginia Tourism Corp. initiative fit for an Instagram filter. The program takes Kodachrome memories of record players and hoop skirt dances and tries to bring them to life by pointing tourists in the direction of diners and live music venues that can only be found off the beaten path.
With hotel stays and ticket sales up in towns like Williamsburg, the state is also drawing on its more distant history to attract tourists.
In Loudoun, major industry growth in the Northern Virginia Wine Country and a population growth estimated at over 8 percent could also be to blame.
"Our proximity to Washington-Dulles, and our proximity to D.C. are huge assets for us," said Patrick Kaler, president and CEO of Visit Loudoun.
According to Kaler this brings a great mix of corporate crowds during the week and rural on the weekend.
Because of government sequestration, there have been fewer government meetings in the area, something Kaler says Visit Loudoun and the Loudoun Economic Development Authority have been working together to alleviate.
Kaler also said there are plans in the future to host a major sporting event that "Loudoun can own." The sport is unknown, but Kaler says he wants Loudoun to be the destination for whatever sport is chosen.
Loudoun now hosts events in ice hockey and figure skating, among others.