Visit Loudoun will receive $75,000 from the Virginia Tourism Corporation’s marketing leverage grant fund program.
Outgoing President and CEO Patrick Kaler noted before the end of the new year that the organization had applied for the grant and hoped the money would help with research.
Gov. Bob McDonnell awarded $750,000 in matching funds to 42 tourism marketing projects in Virginia, according to a prepared statement from the governor.
Of the $75,000 Visit Loudoun received, more than $25,000 will go toward the Visit Loudoun Foundation research program, including one project called Virginia Beer Traveler, a look into how microbrewery tourism could affect Loudoun economically.
The remaining $50,000 will support the Epicurience event, held annually as a multi-day culinary festival.
In order to receive the full amount, three entities must partner together to apply for the grant. Salamander Resort and Loudoun County government were the partners for the grant application.
“We are thrilled that VTC recognizes our local tourism initiatives and is supporting Visit Loudoun and the foundation’s efforts to bring visitors to DC’s Wine Country,” Visit Loudoun Vice President of Marketing Jackie Saunders said in a prepared statement.
“The grants will not only help us market Epicurience Virginia to a broader audience, but also allow us to enhance our research on specific target markets including weddings, sports tourism, wine, beer and culinary travelers.”
In 2008 Visit Loudoun created the Visit Loudoun Foundation as a 501(c)3, as its website says, "in order to continue providing scholarships, as well as coordinate/support educational programs, pursue market research opportunities and assist in bringing employment opportunities to the tourism and hospitality industry of Loudoun."
These funds come just as interim President and CEO Beth Erickson steps up to replace the void left by Kaler.
"Exit Interview: Visit Loudoun’s Patrick Kaler"