Fabbioli to launch a Loudoun Country Market to showcase local agribusinesses in September

Loudoun County winemaker Doug Fabbioli, center, gives a recent tour of his winery to New Ag School participants.

While local agritourism businesses are booming during the cornonavirus pandemic due to a renewed interest in people wanting to know where their food is coming from, Loudoun County winemaker Doug Fabbioli is introducing a weekly event called the “Loudoun Country Market.”

Fabbioli, who owns Fabbioli Cellars in Leesburg, said he keeps a close eye on the trends in agribusiness.

“Farm markets and CSAs are booming businesses now. We want to support that,” Fabbioli said. “The positive is we want to fill that market and need. It is interesting to see businesses popping up and online ordering and delivery among the agribusinesses.”

The challenge for the rural economy becomes “what’s next,” Fabbioli said.

Over the summer, he has been hosting pop-up farm markets at the winery. He is now aiming to make the markets a fixture at his Lucketts area property.

The Loudoun Country Market will start Sept. 10 at Fabbioli Cellars on Limestone School Road. It will feature a variety of locally made products, as well as live music and food trucks.

The idea was sparked by Fabbioli’s participation at the Loudoun Grown Expo in Purcellville this past February. He wants to give vendors — such as the ones at the expo — an opportunity to showcase their products to the public in a social setting.

He also plans to have an education element as a way to promote The New Ag School, a workforce training program he developed in 2017 for the agribusiness industry. Its purpose is to reach local high school students and teach them the basics of farming.

“Kids need it now more than ever. We want to get them out on the farm,” Fabbioli said. “It’s been encouraging to see them want to work and learn. The idea is to teach the next generation about the land and how to sustain it, steward it and make a living off of it. We are trying to teach them a little bit of everything.”

He said he has received a great response from businesses wanting to participate in the market event.

“As an industry, we are always reaching out to each other. This will give folks a chance to come out and see what we are doing with the New Ag School, as well as talk with other vendors, artisans and farm-based producers,” he said.

More information about both ventures can be found on The New Ag School’s Facebook page.

(3) comments


Anything that keeps him distracted from making more of his God awful wine is a positive.


Bob First let’s get your facts correct farmer Johns is 800 acres not 600. But that’s just details. For a farm market to survive and thrive it needs the county, state and federal government to back off. The new fed regulations that came into effect over the past couple of years is crushing the small farmer. When I say small farmer that is anything under 8000 - 10000 acres. Those regulations from the Obama/Biden Administration make it impossible to run a family farm. And no pop up tent showcasing fruits and vegetables will change those onerous regulations. Within a few short years we will not have any local farmer’s markets that actually grow their own fruits and vegetables. Let’s look at the county they do a farm tour - take a guess when it is? May. Do you know when fruits and vegetables are actually ripe and ready to start picking? July. It’s hard to showcase what products you have when nothing is ready. Now the state - even though the state says the are there to help their inspectors seem more interested in regulations than actual farms and farming. Maybe a prerequisite for being an inspector is owning anc running a real farm.

I wish it ain’t so but real local farm markets are a dying breed. They are strangled by government trying to do “good”.


As many know Farmer John has sold his 600 acres on Route 15 and I've heard he will be moving out of state when it closes so Doug should have. a well timed opportunity for a farmers market. I've attended his soil courses, volunteered with him on the Ruritans and drank his wine. He is a class act and a credit to the community. I sincerely hope his project is highly successful. I know my family will be regular customers. (No - he didn't ask me to post this in case there were some skeptics) :-)

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