Loudoun's businesses and restaurants find creative ways to draw customers during the holidays

Santa with Wild Wood Pizza owner Curtis Allred demonstrating the make-your-own pizza kits that have been popular this year.

While many Loudoun residents will be mostly enjoying holiday activities from home this year, local businesses and restaurants are trying out creative strategies to attract customers during the holiday season.

Several businesses in the Village at Leesburg, located in the Wegman’s Shopping Center, have teamed up to create festive DIY holiday to-go packages.

AR Workshop Loudoun is participating with a DIY wood ornament craft. The Conche is offering a make-your-own holiday cocktail. Dana’s Cake Shoppe has a holiday decorating cookie kit. And Wild Wood Pizza is selling homemade pizza kits.

For each of the kits, customers should contact the businesses directly to order.

Curtis Allred, owner of Wild Wood Pizza and Delirium Cafe in downtown Leesburg, said he wanted to offer something different to give kids and families a fun activity to do together.

At Wild Wood, located next to CMX Cinemas Village 14, Allred has set up in-person pizza classes on Saturdays, which have become extremely popular.

“It’s a good way to get the kids out of the house, and it’s going well. The last three weeks we sold out. We are all getting stir crazy so we are excited to see this take off,” Allred said.

In addition to the pizza kits, Allred said all of the menu items at both of his restaurant locations are available for delivery, including beer, wine and cocktails.

Nils Schnibbe, owner of More Better in Round Hill as well as SideBar and Schmidt’s BBQ in downtown Leesburg, recently set up delivery service for the two Leesburg restaurants within a five-mile radius.

“All of the menu items, including cocktails and coffee, are available for curbside pickup or delivery,” Schnibbe said. “We have been really lucky with the weather and hope people can enjoy the heated patios with the warm weather this weekend. The next three months will be tough and we need the support from the community. We will keep fighting.”

At wldwst on Loudoun Street in Leesburg, shop co-owner Colleen West said they have been posting gift guide ideas on social media to encourage customers to come in and shop, or call ahead for curbside pickup.

“We have locally curated gift ideas for the coffee lover or a best friend to give people ideas for how to shop small. It’s crazy how supportive people have been with shopping small this year — people are showing up which is really cool,” she said.

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