Visit Loudoun reopens newly designed visitors center

From left, Visit Loudoun Board Member Melanie Mathewes of Shenandoah University, Virginia Tourism Corporation President and CEO Rita McClenny, Visit Loudoun President and CEO Beth Erickson, Visit Loudoun Board Chairman Geoff Lawson, general manager at the National Conference Center, and Loudoun Board of Supervisors Chairwoman Phyllis Randall (D-At Large).

After closing its downtown Leesburg tourism office for renovations in early March, Visit Loudoun officially reopened its doors to the public on Tuesday.

Visit Loudoun President and CEO Beth Erickson said the visitor center renovations were designed to provide easier access and a more streamlined experience while minimizing contact when it comes to searching for information.

“We are following all the guidelines. It is clean and safe, yet still includes a warm welcome,” Erickson said.

The redesign includes new lighting and display racks for brochures, new technology that showcases videos and images of the county as well as space focused on Leesburg.

The unveiling event on Tuesday was attended by Virginia Tourism Cooperation President and CEO Rita McClenny, who was on hand to support the reopening and present Visit Loudoun with the Trailblazer Award for its role in Leesburg’s First Fridays.

Last year, Visit Loudoun launched a program for First Fridays that highlighted local agritourism products and artists. Over the course of seven months, the Visitor Center hosted wineries and local farms and businesses.

“Visit Loudoun plays an important role in guiding people to the best experience in Loudoun County. I’m proud of your accomplishments, and you are one of our best partnerships,” McClenny said.

Loudoun County Board of Supervisors Chairwoman Phyllis Randall (D-At Large) also spoke at Tuesday’s ribbon-cutting.

“Over the past few months, I have been concerned about the tourism industry for obvious reasons. However, I still believe they will come back the fastest. People will have missed the beauty of Loudoun County, and this industry is the one that will come back the quickest,” Randall said.

In 2017, Loudoun County visitor spending was tallied at $1.8 billion, and the local tourism industry supported nearly 17,500 jobs and more than $695 million in wages, according to the county’s economic development office.

The Visit Loudoun Visitor Information Center, in Market Station at the corner of Loudoun and Harrison streets, SE in Leesburg, is open daily from 9 a.m. to 5 p.m.

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