Loudoun County once again ranked near the top in the state for visitor spending in 2018, according to new data from the US Travel Association.
In 2018, visitor spending in Loudoun County came in at $1.84 billion, marking an increase for the fifth consecutive year. That figure was up 4.4 percent from 2017.
Tourism supported 17,673 jobs and generated $720 million in wages in Loudoun County, which ranks third in visitor spending in Virginia.
“The continued increase in visitor spending is a testament to the value of tourism in Loudoun County,” Visit Loudoun President and CEO Beth Erickson said in a prepared statement. “Loudoun not only offers a diverse product that is appealing to visitors from across the world, but tourism is also embraced by elected officials and the community, which helps the industry thrive.”
Visit Loudoun launched the LoCo Ale Trail Passport program and hosted the national Beer Bloggers Conference last year. It also assisted with creating the Loudoun County Artisan Trail.
In addition to increased spending, tourism-related state tax receipts for Loudoun in 2018 were about $48.6 million, up 2.9 percent, and local tax receipts were at $28.6 million, up 2.3 percent.
“Visit Loudoun has made a concerted effort over the last few years to create engaging marketing campaigns and reach new markets with its sales and sports initiatives,” Erickson said.
According to the US Travel Association, tourism in Virginia generated $26 billion in travel spending. Tourism supported 235,000 work opportunities for Virginia communities and contributed $1.8 billion in state and local taxes.