A new personal training studio using a technology called Electro Muscle Stimulation (EMS) celebrated its opening March 5 at the University Commerce Center in Ashburn.
WB20 — or Whole Body 20 EMS — owned by Ashburn residents Bernard and Daphne Mustafa offers customized 20-minute programs designed for all ages and fitness levels.
When Bernard Mustafa retired from an IT business he owned and sold, he began to consider options for opening a family business where they could work with the community in the areas of fitness and health.
He had previously used EMS technology to help rebuild strength and recover from shoulder surgery and was impressed by the results.
Mustafa says the technology is popular in Europe and only in the last six to seven years became more widely used in the United States. Most recently, when EMS became wireless, he decided it was a good opportunity to create a business around it.
“We can take it anywhere — to homes and offices — to provide workouts. There is a tremendous amount of flexibility so we are not confined to a studio,” he said.
Program participants wear an EMS suit which sends electrodes that mimic impulses in the brain to contract muscles.
“This allows the trainer to focus on certain muscles of the body at one time, but it is also working on the other muscles,” Mustafa said. “You get a full body workout in a shorter period of time.”
“The workout is efficient and effective, delivering the equivalent of 90 minutes of strength training in the gym,” he said.
The EMS suits are sterilized after each use, but Mustafa says once a client gets hooked on the workouts they can consider purchasing their own suit for about $300 to $400.
There are introductory specials for an initial workout and a 3D full body scan to set a baseline that will measure a client’s progress.
WB20 is located at 44921 George Washington Blvd. Suite 125 in Ashburn. More information can be found on their website, wb20.io.