Dulles Town Center

The Dulles Town Center in Sterling is under new management as of late 2020.

Centennial, a Dallas-based real estate investment firm, recently announced its third-party property and asset management division, Centennial Advisory Services, has been awarded the management contract for Dulles Town Center in Sterling.

Dulles Town Center, which is located less than eight miles away from Washington Dulles International Airport, is one of Loudoun County’s largest malls and collection of dining, entertainment and fashion retailers.

“We’re honored that Centennial has been selected to manage a property in such a vibrant and high-growth location,” Whitney Livingston, chief operating officer of Centennial, said in a prepared statement. “At Centennial Advisory Services, we specialize in transforming shopping centers into redefined spaces well suited to the lifestyle of tomorrow’s consumers — something we look forward to doing at Dulles Town Center as well.”

Centennial officials said the company will take over the center that includes 160 stores and restaurants featuring Macy’s, JC Penney, LA Fitness, Regal Dulles Town Center 10 Cinemas, Dick’s Sporting Goods and Sears.

Centennial will also provide management, leasing, marketing and accounting services for Dulles Town Center, including the development of a value creation strategy with the potential for a future mixed-use redevelopment of the property.

Chuck Taylor, senior vice president of client services for Centennial Advisory Services, said staff will be working with existing tenants to help them through the challenges of the COVID-19 pandemic and to institute a new “hospitality-themed focus” to attract new tenants.

“We are absolutely thrilled to announce that we will be managing and marketing Dulles Town Center, a shopping center poised for growth in the midst of Loudoun County, one of the fastest-growing metropolitan centers in the mid-Atlantic DC market,” Taylor said in a prepared statement. “

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