Businesses considering placing ads on rooftops in Loudoun County will have to find another way to get the word out.
Loudoun County zoning officials said rooftop advertising is not allowed under the current zoning ordinance's sign regulations because such signage would exceed allowable sizes and would not be “fastened to or painted on the wall of a building or structure,” which the ordinance requires.
Additionally, the zoning ordinance calls for signage that is relevant to the property, and it prohibits signs that advertise third-party interests.
County officials said depending on the zoning of a specific property an exception to permit rooftop signs could be possible through a zoning modification or sign development plan and approval by the Board of Supervisors.
Zoning staff provided the opinion at the request of logistics real estate company Prologis.
“We’d like to offer rooftop advertising to our tenants and third parties, something we’ve done in other markets across the U.S.,” Prologis Leasing and Marking Coordinator Jeff Jenkins said in an email to county officials.
The company, which offers signs from 20,000 to 60,000 square feet, was founded in 1983 and has 1,600 employees in 19 countries, according to the company’s website.