LoudounGo website launched for one-stop shopping

Luke and Ardelle Baldwin are the co-founders of LoudounGo.

A team of Loudoun County business and marketing entrepreneurs have launched LoudounGo, a new website for ordering local produce, meat and other items typically sold at farmers' markets.

Purcellville residents Luke and Ardelle Baldwin told the Times-Mirror they have spent the past two years building LoudounGo.

When the coronavirus pandemic began affecting local businesses and farms, they felt the timing was right to launch the product so they could help extend their reach to more customers.

The website goes live on May 15 for orders to be delivered or picked up beginning on May 16.

“I don’t believe anyone anticipated a pandemic. After two years of planning and developing, we were in a position to adjust our priorities," Luke Baldwin said. "Our team and partners have worked together efficiently and intelligently to overcome today’s circumstances. We have built a robust, secure, mega-platform with the capability to promote our businesses and economy in one discoverable place."

The Baldwins and their four daughters have lived in Purcellville for eight years and enjoy traveling around to local farms to buy products and support various local businesses. They were motivated to start LoudounGo because of their own shopping habits, and the new project has been a labor of love.

The website is designed to simplify the shopping process, the creators say. When customers place an order using on LoudounGo.com, they can choose products from multiple farms and businesses and pay with one transaction.

“There is an assortment of anything anyone could want in our product list,” Baldwin said.

Current participating vendors include Great Harvest Bread Co., Laura's 3 Spoons, Twin Oats Foods, Westmoreland Produce, Valencia's Produce, Harmony Hill Farms, The Fermented Pig, Dimitri Oil Farms, Roots to Rise and SR Coffee.

They are working with Loudoun's wineries and breweries to incorporate local beverages into the system in the future, Baldwin said. 

LoudounGo has teamed up with Dan Hine, a marketing professional and owner of EatLoco LLC, which operates farmer's markets in Brambleton and One Loudoun. Hine has set up a distribution center at 17 Lawson Road SE in Leesburg to coordinate delivery or curbside pickup of all of the products ordered through LoudounGo.

“The importance of our farmers has never been more relevant," Hine said in a prepared statement. "LoudounGo means farmers no longer need to maintain their own website and social media, work tirelessly in the fields, work multiple busy weekly markets, and then make countless daily deliveries just to make a living. LoudounGo allows farmers and food vendors to increase their bottom line exponentially by allowing us to take the 'sales and delivery' out of their hands."

LoudounGo will be offering contact-less pickup on Saturdays and Tuesdays from 1 to 3 p.m. Hine's team will coordinate the online orders.

The creators have also partnered with Courtney West, owner of Chariots for Hire, who will distribute the orders within 100 miles.

There is a minimum order of $25, along with a processing fee of $9.99 per order. Delivery fees start at $14.99. More information can be found at loudoungo.com.

(7) comments

Loudoun Farmer

I certainly don't begrudge anyone trying to start a new business, but we do have two local options that aren't taking a middle man "cut" from either the farms or the consumers and that are focused on local farmers. If you're looking for a delivery service for a range of products that aren't necessarily local, then this is definitely a good option, but if the goal is supporting local farmers, then Loudoun Valley Homegrown Markets Association online marketplace and Loudoun Farms marketplace are both much more Loudoun-centric and keep more dollars going to the farmers. In addition there are plenty of on farm stores that sell both meat and produce as well as other items.


Looks like they have a local pickup option so I guess you can at least get out of that delivery charge. This seems like something that the local city/county should give financial support to maybe finance the deliveries. Leedburg already created some financial support programs a few weeks ago.

Loudoun Farmer

The county has had their own version up and running for a month or so now for Loudoun based producers: https://loudounfarms.org/marketplace/. This one seems to be mostly out of county retail stuff.


This isn't entirely accurate. The out of town vendors have been selling in Loudoun County for many years which tells me they welcome economic growth in the region particularly during this time. They're also onboarding more than 300 Loudoun businesses in the coming weeks, not just farms, with the help of EatLoco. And they already have a centralized pick up option for ALL vendors which Loudoun Farms has as a "long term" plan. They're also delivering 100 miles from Leesburg thanks to Chariots for Hire, another Loudoun enterprise. I for one look forward to having Loudoun products dropped off at my doorstep just outside of Baltimore.


Why don't you just send them a donation and leave us and the tax revenue out of it?


Wow, makes Instacart seem a real bargain. The fee is $10 and delivery "starts" at $14.99.

Proud Loudoun Resident

Paying the fee is absolutely worth it to us to not have to get out and travel to one farm for vegetables and another farm for meat. You aren't getting your items from one store so comparing it to Instacart is not the most accurate comparison. We are also excited to support local entrepreneurs especially during this time that small businesses need help.

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