With local restaurants feeling the effects of the global pandemic, three Loudoun County organizations have teamed up to launch a social media campaign to promote the industry.
Visit Loudoun, Loudoun Economic Development and Loudoun Chamber of Commerce announced the launch of the #LoveLoudounFood Restaurant Sweepstakes, a social media campaign aimed at driving business to local restaurants throughout the winter.
The new initiative, which will run through mid-March, encourages people to dine in or order out from their favorite Loudoun restaurant and post a picture of their meal on Instagram using #LoveLoudounFood.
When the Instagram post is tagged and follows the restaurant, the person will have a chance to win one of three dining experiences from a local eatery.
“Restaurants are a key part of our hospitality industry and we know they have taken a significant hit during the pandemic,” Visit Loudoun President and CEO Beth Erickson said. “We wanted to create a campaign that not only makes cash registers ring, but also encourages people to become ambassadors for their favorite restaurants by posting photos of the meals and places they love.”
Each social media post using #LoveLoudounFood is considered an entry, so the more people frequent local restaurants, the more entries they can submit. Prizes include a family meal for six on Super Bowl Sunday, a dinner for two on Valentine’s Day and a family meal for six on St. Patrick’s Day.
“Now it is time for our community to be there for Loudoun’s restaurants. And by participating in the #LoveLoudounFood campaign, we help guarantee our favorite eateries will remain there for us, for a long time to come,” said Loudoun Chamber President Tony Howard.
Details about the campaign can be found on the Loudoun Is Ready website, which showcases Loudoun businesses that have pledged to follow the latest safety guidelines outlined by the Virginia Department of Health and Centers for Disease Control and Prevention. The website also features a Restaurant Randomizer that will suggest a place to dine.
“Leveraging takeout, curbside pickup and outdoor seating, these resilient businesses have pivoted their operations to better align with your safety,” Loudoun Economic Development Executive Director Buddy Rizer said. “If you have the means to do so, now is the time to financially support the Loudoun restaurants that you love.”