Arc of Loudoun announces new brand identity

The Arc of Loudoun announced it will return to its original brand identity.

The Arc of Loudoun, a Leesburg-based nonprofit organization that helps people with disabilities, announced Tuesday it is returning to its original name.

The program will be known simply as The Arc of Loudoun, rather than the recent Arc of Loudoun at Paxton Campus.

The Arc of Loudoun serves children in need, their families and caregivers from the "17-acre safe haven" belonging to The Margaret Paxton Memorial Trust, informally known as Paxton Campus.

Officials at The Arc of Loudoun said the shift allows the organization to embrace the national brand’s "rich, 65-year history and national credibility so familiar to many families who have loved ones with special needs." It also gives the local group the opportunity to collaborate with the greater Washington area Arc chapters to help all people with special needs.

Arc officials said they maintain their commitment to advocate for people with disabilities by promoting individual support and equitable participation with their non-disabled peers in all aspects of community life, including education, residence, vocation and health care. 

“We're confident that this return-to-brand process will not only help us to continue to grow as an organization, but that it will enable us to better serve our community, supporters and partners,” said Lisa Kimball, chief executive of the Arc of Loudoun. 

Through The Arc of Loudoun’s five programs on campus, she said they will continue to be the community resource for families that have children and adults with disabilities in Loudoun County.

There are more than 244,200 children with intellectual and developmental disabilities in the greater Washington area, with 18,890 of those in Loudoun County. 

The Arc of Loudoun's new website is TheArcofLoudoun.org.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Thank you for reading!

Please purchase a subscription to read our premium content. If you have a subscription, please log in or sign up for an account on our website to continue.